Build Stuff 2018

Cross-Device tracking is about connecting cookies across devices (eg. mobile phones, laptops) to form an extended profile per user. This can be used to provide a more personalized advertisement experience across devices. In this talk you will be taken down the rabbit hole of how Adform’s Cross-Device algorithm was designed. It is both high-level with some depth into the core algorithm with some final results. It covers how the algorithm was designed and not so much the implementation in production.