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Friday, November 16 • 11:20am - 12:10pm
[SLIDES]Vitaly Friendman @smashingmag - Dirty Little Tricks From The Dark Corners of eCommerce

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When designing eCommerce experiences, we tend to prioritize what we want to say rather than how it's actually said. It's not easy because there are literally hundreds of things that can go wrong: from selecting a product, to adding an item to the cart, to getting that final confirmation email, to actually receiving the purchased item. Every step along the way has to be meticulously designed with an eye for error and potential misunderstandings. It affects interaction with filters as much as displaying shipping options or sending a shopping cart abandonment email.

In this talk, Vitaly will be covering a few design patterns to increase conversion by improving clarity and consistency of the eCommerce experience and sparkling a little bit of delight here and there. You’ll walk away with hands-on tips and techniques for crafting better eCommerce experience right away.

Speakers
avatar for Vitaly Friedman

Vitaly Friedman

Co-founder & Author of Smashing magazine, SMASHING MAGAZINE
Vitaly Friedman loves beautiful content and does not give up easily. From Minsk in Belarus, he studied computer science and mathematics in Germany, discovered the passage a passion for typography, writing, and design. After working as a freelance designer and developer for 6 years... Read More →



Friday November 16, 2018 11:20am - 12:10pm EET
1. Alfa
  Session