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Thursday, November 15 • 11:30am - 12:20pm
[SLIDES]Morten Arngren - Cross-Device Tracking Algorithm

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Cross-Device tracking is about connecting cookies across devices (eg. mobile phones, laptops) to form an extended profile per user. This can be used to provide a more personalized advertisement experience across devices. In this talk you will be taken down the rabbit hole of how Adform’s Cross-Device algorithm was designed. It is both high-level with some depth into the core algorithm with some final results. It covers how the algorithm was designed and not so much the implementation in production.

Speakers
avatar for Morten Arngren

Morten Arngren

Lead Data Scientist, Adform
Morten is a Lead Data Scientist of the Tactical Research team in Adform in Copenhagen. He and his team conduct practical research in the world of Adtech. This includes developing Cross-Device algorithms, Bayesian Bandits, Recommendation systems and Deep Learning.Prior to Adform Morten... Read More →



Thursday November 15, 2018 11:30am - 12:20pm EET
2. Beta